Illumina is the leading developer and manufacturer of DNA sequencing tools and integrated systems for large-scale analysis of genetic variation and function.

Illumina’s brand’s legacy color is pumpkin, but the actual instruments have hues of blue and purple, so we wanted to create a design system where the two colors fit into a cohesive environment.

We used high-quality renderings, paired with minimal typography as well as graphic devices that reflect a more modern approach for data visualization and graphs.

The brochure has rounded corners to reflect the shape of the instruments. This is how we put the playbook into action, using a simply designed brochure.