I collaborated with a talented team to create an ad campaign with a bold, playful concept. Aimed at consultants, the campaign featured a provocative and counterintuitive headline: 'We don’t want consultants.' The message challenged the traditional view of consultants, inviting individuals who aren’t defined by their roles—those who stand out as dreamers, adventurers, and disruptors.

Working alongside Copywriter Mark Willis and Illustrators Karen Lara and Kaori Hayama, we brought the idea to life with vibrant illustrations. The illustrations portrayed people in different settings—yoga enthusiasts, scuba divers, and more—emphasizing individuality and breaking the mold of the typical consultant image. The process was a true creative collaboration, and we had a great time crafting this campaign together.